pete-athertonPeter Atherton is the President and Founder of ActionsProve, LLC (www.actionsprove.com). ActionsProve partners with businesses, individuals, and non-profits to create impact and significance through vehicles including strategic philanthropy, corporate social impact, social enterprise, and impact tracking. Having served communities through the design and construction of public infrastructure for over 20 years as a professional engineer and business owner, Pete now focuses on serving communities through people and the organizations they lead. For over 12 years, Pete has also been serving in multiple capacities in the non-profit sector to achieve both local and global impact, and is a co-founder of the new 100 Men Who Care chapter for Southern Maine (www.100menwhocaresouthernmaine.com).

This is the third of a four-part article series looking at Measuring Your ROi – The Return on Your Individual Impact Investment. This series is developed by ActionsProve, LLC, a new impact and significance consulting practice.

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Our first two articles have set the stage for understanding the potential of Corporate Social Impact (CSI) with a fresh look at the non-profit sector and the introduction of a formula for personal significance. CSI today is more than an expectation of our future employees and top client prospects—it is a Movement. It is a culmination of 30 years of societal transformation, and it has already taken hold. CSI has become a requirement for long-term business success—the new normal. CSI offers the opportunity for us to leverage the power of commerce, intentional investment and harmonized human capital to help those who are hurting, suffer from injustice, have untapped potential and want to grow—and do so in a way that has a lasting benefit for all stakeholders.

We Have Changed

Since the late 1980s we have seen the fall of communism, the development of the internet, the rise of disruptive and democrative technologies, unprecedented levels of connectedness and information transfer, increases in education and wealth, a rise in both environmental and social consciousness, and a strong desire for greater meaning and purpose and a more integrated life. For sustainable success today, businesses need to both aspire toward and deliver a higher purpose. Businesses must be positioned to work with, and not against, these transformative changes in order to attract, inspire and retain the best talent to serve its customers. Businesses with a sole focus on profits simply cannot compete with this social transformation.

Read the entire third article at www.actionsprove.com.