
Founder/Owner
Plucked Fresh Salsa
What are your top strategies for success?
“There are two strategies that I believe have been crucial in growing my business: honesty and hustle. I don’t mince words, and I think my customers and business partners appreciate that and feel they truly know the person behind the product. And as for hustle, you can never, ever stop. Owning a business or building a brand means that, from the moment you wake up in the morning to the time you fall asleep at night, you’re thinking of ways to further your success, make things happen and keep your product on top.”

President and CEO
Auburn Manufacturing
What have you learned about the responsibilities of leadership in a time of crisis?
“I’ve found that leading during a crisis requires a huge amount of energy – not just to react, but to not overreact to each shockwave that comes our way. While it’s tempting to make quick decisions, I feel that I have a responsibility to get the facts and consider our options before making big changes regarding our people and our work. Staying close to our people during such times might make me a mother hen, but it shows folks they’re being supported and it bolsters my energy level and courage to move forward during uncertain times.”

President
Diversified Communications
What have you learned about the responsibilities of leadership in a time of crisis?
“Covid-19 has really driven home the importance of leading with purpose. For me, the most important thing was to accept the situation as it was unfolding and to adapt as quickly as possible. It has been valuable for the leadership team to be visible to employees, to be transparent and clear with decisions that are aligned with our company values and business goals, as well as providing a forum for employees to voice their questions. Making decisions that are well thought out, yet timely, has been crucial in helping our customers manage their own marketing investments.”